I have created audiences from scratch for new initiatives and organisations as well as developed relationships with existing audiences for all those that I have worked with. I have cultivated audience profile; reached and maintained niche public audiences; increased membership levels and interactions with key attender groups; and created solid support bases of key influencers and thought-leaders.
With my help, clients see a continuous increase in attendee numbers, via my deployment of a suite of on and offline media/marketing tools, creative programming/curating for arts and non-arts organisations, artists shows, tours and cultural learning and CPD activity.
I also foster advantageous partnerships to further inform and engage audience via on/offline marketing and devised and executed innovative cross-media campaigns on a local to international level, achieving regular and high-profile coverage.
An adept communicator, with a background in media and marketing, I am a published arts journalist and blogger for the main trade publication, a member of the National Union of Journalists, a broadcast media specialist and company and sector spokesperson.